Example of my work: Online article for Laura Ashley

Published: Laura Ashley's online blog
Date: 2017
Brief: Put together an article showcasing products from the brand's recently launched AW range, and provide inspiration on how to style these items in their own home
Goal: Drive sales of new range 


First Impressions start with a Warm Welcome: Elevate Your Hallway Style

Over the past couple of years we’ve been slowly making our way through our home, redecorating and revamping each room. Somewhere we’ve totally neglected though is the hallway. However it's no secret that an entranceway is one of the most important areas of the home - it is a visitors first look at your home, after all. 

Creating that all important good first impression is often easier said than done though. This is particularly true when space is tight and natural lighting can be a bit of an issue (but that might just be our windowless, north-facing hall)

So with all this in mind, I decided to give the hallway a long-awaited revamp using some stylish bits from Laura Ashley’s new Autumn/Winter collection. I wanted to create a warm, welcoming space that better reflects the rest of the house - and to make sure its no longer simply a dumping ground for shoes and junk mail!

The first item I chose was a beautiful Set of 3 Pale Silver LED Candles, for which I’ve put two in a lantern by the front door, using the third to create a display in this awkward space by the stairs. 

The wonderful thing about these candles is they are battery operated (particularly vital in our home as open flames with a baby and a scatty puppy probably aren’t the best idea!). They have a timer function meaning you can set them to come on at the same time everyday - particularly handy for those inside the lantern. Their flickering glow adds a wonderfully cosy atmosphere to this space too, which can often feel quite cold.

I’ve also gone for this stunning Decorative Beaded Edge Mirror Tray, which works to bounce light around in this corner and looks particularly lovely when reflecting the candle glow. 

I couldn’t resist this gorgeous little Glass Trinket Pot either, a stylish solution for storing those unattractive little bits and bobs that always seem to find their way into hallways, (think keys and spare change). 

To finish off this display I’ve gone for these Hydrangea & Sea Holly Artificial Flowers, which is much larger than I thought it would be, and very realistic looking too. I’m a huge fan of faux flower displays, they can bring a touch of nature indoors without the fear of them dying off after a couple of days!

Finally I chose this Lemington Silver Spot Throw, which I’ve styled over a basket (to hide all the discarded shoes that seem to collect here!) This throw is absolutely huge, as well as being super thick and cosy - perfect for curling up under with a cup of hot chocolate.

I’m really happy with my mini makeover - it just proves you don't need to redecorate to make a big difference. With some beautiful accessories and simple styling, any home can have a great first impression.

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